MUMBAI: 2ergo, a provider of mobile enabling technology, has acquired the UK headquartered ActiveMedia Technologies Group (AMT), which is the provider of mobile ticketing and couponing solutions (AMT UK) and India’s mobile marketing and value added services company serving India and South East Asia (AMT India).
AMT UK is a pioneer of mobile couponing – the first to commercially launch a mobile couponing/CRM solution in Europe and to transact the highest number of mobile coupons worldwide. AMT UK is the award winning technology provider behind the longest running and most successful mobile marketing campaign Orange Wednesdays, which made Wednesday’s the most popular cinema going week day in the UK.
2ergo group managing director Chris Brassington said, "This is a major step forward in our global expansion in the BRIC region and leadership in digital mobile globally. Not only does this deal give us an operation in India, the world’s fastest growing mobile phone market, but it means that from now on, we will plan to integrate AMT’s intellectual property and expertise into the 2ergo offering globally as part of an enhanced suite of products and services to our existing and global customers. There are 453 million mobile phone users in India, approximately six times the size of the UK market, and numbers are increasing by more than 11 million per month2. The Indian mobile market holds vast potential for us with 10 per cent of users choosing internet enabled mobile phones in a technology leap that forgoes computers in favour of straight to mobile data."
AMT employs more than 50 people across its operations in London, New Delhi, and Mumbai. It serves India’s mobile phone operators including Airtel, Vodafone, Idea, Reliance and Tata. The acquisition follows the incorporation of AMT into 2ergo’s Business Partner Programme at the start of the year.
AMT managing director Ariya Priyasantha added, "Following the success enjoyed by joining 2ergo’s Business Partner Programme earlier this year, we are delighted to be part of the 2ergo group. Through the integration of our mobile couponing and ticketing products into the 2ergo offering, we are now able to offer a complete mobile marketing, CRM and loyalty solution to our existing customers as well as opening up couponing and ticketing to 2ergo’s customers and new clients globally. The combined offering will be very compelling for retailers, mobile network operators, FMCG, entertainment and media companies."