3 Idiots partners Zapak.com for digital marketing

MUMBAI: 3 Idiots, produced by Vinod Chopra Films, has tied up with Zapak.com. Zapak has developed the film’s official website.

3 Idiots is Rajkumar Hirani’s third film after the Munna Bhai series and stars Aamir Khan, R Madhavan, Sharman Joshi and Kareena Kapoor. It is set to hit screens worldwide on 25 December, 2009.

The online destination for the movie is www.idiotsacademy.com, which offers content in line with the theme of the movie targeting the youth. The website will take the user to different rooms of Idiots Academy like director’s office, lab, hostel, canteen, class room and also the toilets!

Chopra said, "It’s been a great experience working with Zapak on this film. Our website is not a portal for information but a zone where consumers can keep coming back and enjoying themselves. At Vinod Chopra Films, our aim has always been to raise the bar and set trends. The refreshing and ground-breaking ideas that are being worked on for 3 IDIOTS on the digital platform are a step in that direction."

Khan added, "Internet and mobile are increasingly becoming the preferred destinations for the youth of Today. With over 50% of India below the age of 25 years, I believe that it is imperative for movies to have a strong and concerted Digital strategy. In this association with Zapak we have jointly created the most clutter-breaking and innovative movie website."

Zapak Digital Entertainment COO Rohit Sharma said, "We are delighted to partner with one the most prestigious Production houses – Vinod Chopra Films. This coupled with the fact that Aamir Khan is an extremely creative marketer, we have created the first of its kind digital strategy for any Bollywood, which we believe fits very well with the theme of the movie and will connect with the Youth of India."

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