MUMBAI: Music channel 9XM has launched a mobile site – WAP.9XM.IN, which will be the one-stop-destination for the latest Bollywood music on the mobile phone.
The site also features 9XM characters such as Bade Chote, Bheegi Billi and Betel Nuts.
INX Media head music entertainment channels Vikas Varma says, “9XM has become a part of the youth culture organically by giving young people a platform to express themselves. We have seen the channel being watched not only at homes but in canteens, colleges, shopping malls, gyms, coffee shops and other youth hangouts. It has also taken on a life of its own on the internet with the 9XM characters being adopted by numerous social networking sites. With the launch of the mobile site, we will stay connected with 9XM viewers even while they are on the move. I am confident that the mobile site will receive an equally encouraging response from 9XM viewers.”
Apart from the music videos and wallpapers of the latest Bollywood movies such as Delhi 6, Billu Barber, Jai Veeru; the mobile site will also offer mobile games, special ringtones and themes.