MUMBAI: Adlabs Films Ltd has completed the process of acquiring a controlling stake in Siddhartha Basu’s television content company Synergy Communications. The new entity will be called Synergy Adlabs Ltd.
Synergy Communications also produced the first and second season of Kaun Banega Crorepati. The new avatar Kaun Banega Crorepati, which was re-launched today (22 January) with Shah Rukh Khan as the host, will be a Synergy Adlabs production.
Synergy Adlabs’ strategy and business operations would be led by Basu as chairman and managing director. The Synergy Adlabs Board will now comprise Siddhartha Basu, Anita Kaul Basu, Adlabs Films whotetime director Pooja Shetty, Reliance Capital senior vice president Anil Arjun and Adlabs Films CFO Venkat Devarajan.
According to an official statement from the company, Synergy Adlabs is envisaged to contribute sizeable revenues to the overall revenue pie of Adlabs Films by March 2008. The intention is to enhance Synergy’s production operations and scale up content to include high-quality popular fiction, youth-based shows, non-fiction content (including reality and lifestyle shows) and international content.