MUMBAI: Adlabs Cinemas, part of the Reliance Anil Dhirubhai Ambani Group, launched India’s first 6D cinema experience at Agra, which is just minutes away from The Taj Mahal.
Providing a multi-sensory cinematic experience unlike anything cinema goers have ever encountered, the 6D Cinema is set to become a distinctive global tourist entertainment attraction.
As a prominent fixture on the international tourist map, Agra joins an impressive list of destinations across the world that will host a unique 6D attraction. Cinema Park Network has completed more than 450 successful projects around the world in cities such as Jerusalem, Rome, Baltimore, Orlando, Mexico, Athens, Warsaw, Tel Aviv and the Smart Theater Network in Sweden and Israel to name just a few.
Unlike conventional 2D or 3D movie theatres, Cinema Park’s technology employs cutting-edge visual and audio effects that bring strikingly real three-dimensional images right before audiences’ eyes, thus allowing them to simultaneously experience sight, smell, sound, touch, motion and above all – interactivity.
A special half hour film called India in Motion has been specially created within this format wherein well-known Indian actor Anupam Kher takes the audience through India’s evolution from an ancient civilization to a modern nation bustling with activity and abundant with opportunity. Other films which have been very popular in other Cinema Parks across the world such as Journey through the Universe will also be screened.
"We have plans to introduce this format at other popular tourist destinations such as Jaipur and Goa as well as international airport terminals, adding a whole new dimension to the country’s tourism and entertainment industries. We believe that Indian culture and entertainment have a huge audience internationally and this – going forth from our new cinema chains in both the US and Malaysia – is the next step towards taking India to the world. Apart from tourists, the Cinema Park format is ideal for schools and educational institutes, employee programmes and families, and will help us to better utilise our capacity and extend our operating hours," said Adlabs Cinemas COO Tushar Dhingra.
Cinema Park Network CEO and founder Ori Yardeni said, "We are proud that India, which is an important tourist destination, is joining our global network. We have already set-up multi-sensory experiences in other parts of the world, including Disney World in Florida, and now India is our first installation in Asia. We will provide the tourist agencies and operators with a state-of-the-art unforgettable experience, based on a solid commercial partnership."
"India in Motion in Agra is going to be one of our flagship Wonders of the World (WoW) projects. WoW is going to be a major player in the tourism industry, and our plan is to set-up similar experiences in the most toured destinations in the world. India in Motion actually complements the visit at the Taj Mahal monument, and turns it into a live experience," added Yardeni.
Both foreign and domestic tourists can take a whirlwind tour of India at the cost of a cinema ticket. The concept is being marketed primarily through international tour operators and travel agents who will be highlighting it in their India itineraries.