MUMBAI: Following its entry into the domestic distribution business with films like Guru, Black Friday, Bheja Fry and Spider-Man 3, Adlabs now plans a worldwide release of Anubhav Sinha’s Cash on 13 July 2007.
Cash is billed as a high octane heist thriller set in Cape Town, South Africa with action packed sequences like sky diving, kite surfing, skate boarding and fight scenes interspersed in it. The film features Ajay Devgan, Suneil Shetty, Esha Deol, Dia Mirza, Zayed Khan, Shamita Shetty and Riteish Deshmukh. Says Sinha, “Cash is the first ever comic thriller film. I’m sure it will appeal to our audiences.”
The film is about an ace con artist, played by Ajay Devgan, who hires a set of top notch robbers (Esha Deol, Zayed Khan, Dia Mirza and Riteish Deshmukh) to steal a set of priceless diamonds in South Africa. The group also faces a threat from underworld don Suniel Shetty who is also eyeing the same diamonds, and Head of Security Shamita Shetty. How these three groups manage to thwart each other forms the rest of the story.
Adlabs Films Distribution COO Sunir Kheterpal says, “We are extremely happy with the way Cash has turned out and are fully geared to give a wide release. Adlabs shall be extensively leveraging the group’s presence across other distribution platforms in order to build highly effective marketing campaign as well as to facilitate optimal exploitation of distribution rights of Cash.”