MUMBAI: Airtel’s direct to home (DTH) service digital TV will be premiering Khuda Kay Liye on its Pay per View (PPV) service.
The first Pakistani movie to be screened in India after four decades, Khuda Kay Liye focuses on the difficult situation Pakistanis in particular and the Muslims in general find themselves in post 9/11. The cast includes Naseeruddin Shah.
The movie will premiere on 20 May and will be available for four weeks at a price of Rs 50. Digital TV customers can order the movie either on the website www.airtel.in/digitaltv or by SMSing the Movie Code to 54325.
Bharti Telemedia vice president – marketing Sugato Banerji said, "We deliver value to our customers by providing the best movies to make their TV viewing experience truly magical. The recent premiere on our PPV service of titles like The Dark Knight, Firaaq and Aa Dekhen Zara has received incredible response and was greatly appreciated by our customers. Khuda Kay Liye is the first among many critically acclaimed films from across the world that will premiere on digital TV."