Airtel launches special movie content on the mobile

MUMBAI: Bharti Airtel has launched the launch of Airtel Talkies, which provides subscribers access to exclusive content from forthcoming movies.

Movie content such as soundtrack, key dialogues, storyline and song clips will be made available on Airtel Talkies prior to the release of the movie.

The format of cinema on Airtel Talkies comprises a 15-minute narrative where songs and dialogues are connected together by a Sutradhar to provide a complete experience of the movie. Airtel Talkies offers both upcoming new releases and all-time classic movies in five languages – Hindi, Tamil, Telugu, Kannada and Malayalam.

Bharti Airtel (mobile services) Delhi and NCR CEO Shashi Arora said, "Bharti Airtel is committed towards enhancing the level and experience of customer engagement through their mobile phones. We do this by facilitating access to things they are most passionate about – connecting to loved ones, movies, songs, Bollywood and sports. We are confident that Airtel Talkies, our latest initiative, will delight our customers and value-add to their experience with Airtel."

Airtel recently launched content from The Japanese Wife, the upcoming movie directed by Aparna Sen.