Airtel rides on Rahman’s Oscar success; launches campaign

MUMBAI: Riding on music maestro AR Rahman’s double whammy at the Oscars, Bharti Airtel has now launched a promotion offer for its DTH service – Airtel digitalTV.

It may be recalled that Rahman has composed the signature tune of Airtel.

Airtel Digital TV is offering customers an opportunity to win a chance to bring home Rahman, Saif Ali Khan, Kareena Kapoor, Zaheer Khan and Gautam Gambhir. In addition, customers also stand a chance to win a number of other exciting prizes. The offer is valid till 31 May 2009.

Bharti Airtel CEO – DTH Deepak Srivastava said, “Airtel digitalTV has redefined the digital home entertainment experience in the country, bringing in many firsts like a Universal Remote for operating both the set top box and TV and the only MPEG4 standard with DVB S2 technology that gives exceptional picture clarity and consistently high quality audio. With this unique offer, we are giving our customers a never-before opportunity to bring home their favourite stars and thousands of other exciting prizes – and to experience magical entertainment at home.”

Participants need to do buy a digitalTV from Airtel, send an SMS to 53030 with the message ‘digitaltv’ followed by space and the Consumer ID number. In response, an SMS will be sent to the customer to complete the slogan, “I love ‘digitalTV’ because…” The entry will be complete once the slogan is filled out and sent back to 53030. An eminent jury will then examine the completed entries and choose the winners periodically. This offer is open to customers across the country, except in Tamil Nadu.

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