MUMBAI: Delivering on its promise of enthralling Indian gamers with digital entertainment experiences, Microsoft formally launched the Xbox 360 in the Indian market. The company has appointed Bollywood actor Akshay Kumar and cricketer Yuvraj Singh as the brand ambassador for Xbox 360.
Microsoft Entertainment and Devices Division corporate vice president, interactive entertainment business Peter Moore also launched an all new gaming title around cricket called the ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“Yuvraj Singh International Cricket 2007ÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢, which has been created specifically to cater to the tastes of the Indian gaming market.
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œThe ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“Yuvraj Singh International Cricket 2007ÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ will feature Yuvraj Singh, who is also Xbox 360 brand ambassador in
He added, ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œAfter the legendary worldwide customer euphoria around the Xbox 360, we are extremely proud to introduce the Xbox 360 in the Indian market. In fact, going by the stupendous customer anticipation around the launch here, we can confidently say that
Elaborating on the Xbox 360 India launch, Microsoft Entertainment and Devices Division,
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œTo give Indian gamers access to the incredible versions of their favorite games our launch portfolio comprises 20-25 of the world’s most popular titles. The big news is the launch of the cricket game that has been conceptualized and designed in sync with the preferences of the Indian gamers. In the months ahead, we will continue to introduce new titles that will enhance the overall gaming experience with the Xbox 360,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â added Anand.