Mumbai: Dabur India has brought together Bollywood legend Amitabh Bachchan and cricket star Mahendra Singh Dhoni in a new campaign to promote the health benefits of Dabur Honey. The campaign has hit the screens this December, where Bachchan and Dhoni have shared screen space for the first time ever.
The new campaign shows Bachchan and Dhoni make an aggressive pitch to establish the relevance of Dabur Honey in an increasingly tough and demanding lifestyle. The duo takes forward Dabur’s message to ‘Drop Sugar & Switch to Dabur Honey’ for a healthier life. In the campaign, both Bachchan & Dhoni are engaged in a competition on ‘Who Will Make India Healthier’ by getting consumers to switch to Dabur Honey. They go on to talk about how Dabur Honey provides one with unbelievable amounts of energy, amazing fitness and a perfect figure.
Dabur India Ltd executive vice president marketing (Health Care) K. K. Rajesh said: "Dabur is one of the most trusted healthcare brands in India. Our products come with a promise of quality and offer wholesome health & wellbeing to consumers. Bachchan has been advocating the health benefits of Honey for over three years now, and has successfully helped in getting more and more people to switch to Dabur Honey for a healthier lifestyle. With this campaign, India’s youth and health icon Dhoni joins Bachchan in spreading the message. Now, both Dhoni and Bachchan will impart the idea of healthy living for India, propagating the need to stay fit with Dabur Honey."
The launch of this new campaign is a part of Dabur Honey’s ongoing initiative — Cheeni Ko Maaro Dhakka. The new advertisement has been created by Lowe.
Bachchan said, "I have been associated with Dabur Honey for more than three years now and truly believe in the goodness of Honey for a healthy lifestyle. In today’s world when everyone is getting highly conscious about their health and are going the natural way, Honey is the perfect route to take for a healthy tomorrow. I urge everyone to adopt Honey in their daily food routine as I do. It’s also heartening to see that India’s most-loved cricketer and youth icon Dhoni is now joining me in spreading this message of health & wellbeing."
Dhoni added, "Indian youth today seek energy and wisdom to achieve the unimaginable in life, and they are abreast with the ideas of healthy living. Dabur Honey not only gives you amazing fitness but also high levels of energy to keep you going all day long. India’s film legend Bachchan has been spreading this message successfully for years now and it gives me immense pleasure to share the stage with him in advocating health and the health benefits of Dabur Honey to consumers."