MUMBAI: Anupam Kher will feature in the latest Brooke Bond Red Label Ad campaign which is re-launching this month.
As part of the re launch, Red Label will have a new advertising campaign launching in October. For the first time the brand will have a Bollywood celebrity as part of the campaign. The latest commercial featuring Kher is aimed at promoting the known goodness of drinking tea. With its new positioning Red Label seeks to educate the consumers to bust the age old myths of tea being unhealthy, by focusing on how flavonoids benefits family health.
Hindustan Unilever Category head-Beverages Arun Srinivas said, "Brooke Bond will be re-launching Red Label tea in October as not just a tasty but healthy drink. As part of the re-launch, Red Label has roped in Anupam Kher, Bollywood film actor for its lead commercial. Anupam Kher was our first choice as he is a veteran in the film industry with versatile acting skills, a committed family man and has maintained his fitness levels over years. He endorses healthy habits and diet which fits in with Red Label brand positioning."