Mumbai: The nominations for the Idea IIFA Awards 2008, Bangkok were announced and released worldwide by IIFA Brand Ambassador Amitabh Bachchan. It was also announced that the voting for the Idea IIFA Awards would be open to audiences of Indian cinema all across the world.
The Idea IIFA Awards would be held at the Siam Niramit, Bangkok as a climax of the IIFA Weekend. The IIFA Weekend is conceptualized and promoted across the world by Wizcraft International Entertainment Pvt. Ltd.
The announcement of the nominations was done as a result of the industry voting for the Idea IIFA Awards in March. Results of the industry voting were audited by PriceWatehouse Coopers, the auditing firm for the IIFAs and Oscars. The voting by fans and supporters of Indian Cinema is now open on www.iifabuzz.com that begins from 15 April and continues till the end of May 2008. The results of the online voting would determine the winners of the Idea IIFA awards.
Bachchan said, "It is indeed a great pleasure to announce the nominations for Idea IIFA Awards 2008 and to open the voting for the coveted awards on IIFA Buzz.com. IIFAbuzz.com is a one stop shop for all the latest news on IIFA for the Indian cinema aficionados and a source of reliable and exclusive information on the Indian Film Industry. This new initiative is a reiteration of IIFA’s vision to constantly innovate and stay contemporary."
Idea Cellular chief marketing officer Pradeep Shrivastava said, "Idea IIFA Awards offers us the best platform to demonstrate the true essence of mobile and entertainment convergence… With Idea IIFA Awards, our privileged customer will have access to specially created merchandise, contests, video and MMS downloads and several other value added services."
"I believe innovation has been the driving force behind IIFA’s phenomenal growth and in tandem with the same we are proud to announce the launch of IIFABuzz.com, the official voting site for the coveted Idea IIFA Awards Bangkok," said Wizcraft International Entertainment director Sabbas Joseph.
IIFA Bling is their fashion line that reflects trends and styles influenced by the Indian Film Industry. It is a platform which invites movie fans to experience stardom.
IIFA Bling, in collaboration with BIBA, introduced at a Fashion Show is inspired by the glam and glitz of Indian Cinema. Vikram Phadnis, Bina Kapur, Renu Chopra along with other leading designers have contributed to the IIFA Bling fashion lines. Phadnis’s designs draw inspiration from BR Chopra’s forthcoming film Bhoothnath, starring Amitabh Bachchan and Juhi Chawla.
This year, the IIFA Weekend will be held from 6-8 June in Bangkok.
The Idea IIFA Awards is broadcast on the Star Television network and the final presentation night will reach global viewers this June.