MUMBAI: Pratik Basu joins B.A.G Films and Media limited as executive director.
Basu has over three decades of experience in marketing, advertising and media. Starting his career in sales with a Tata Company, he moved to consumer product marketing with The Gramophone Company of India as their national marketing manager, before starting a 10-year stint in advertising with HTA and Lintas.
He left advertising to join the media entertainment business, as CEO, Buena Vista Television India, the Walt Disney Companyâ€™s first joint venture in the world, a position he held for the next 10 years.
Basu says, â€œItâ€™s exciting to be associated with BAG Films and Mediaâ€™s television network project because, simply put, itâ€™s backed by a unique idea for content aggregation and enough experience and resources â€“ both talent and financial â€“ to realize the full potential of that idea. I see BAG emerging as a significant player in the broadcast business in the next 18 to 24 months.â€
B.A.G Films & Media MD Anurradha Prasad says, â€œWe hope Pratik is able to create a likeable, durable and consistent television brand by developing what we believe are the right ideas for the right reasons.â€