Bharti launches triple play with Airtel Digital TV Interactive

MUMBAI: Bharti Airtel has launched its Triple Play Service with the Airtel Digital TV interactive – it’s Internet Protocol Television (IPTV) service. With this, Airtel delivers the Triple Play advantage of telephony, broadband and entertainment service to its customers. The Triple Play service will be initially available to customers in Delhi, Gurgaon and Noida starting 19 January, 2009.

Bharti Airtel president – Telemedia Services Atul Bindal said, "Today, with the launch of Airtel digital TV interactive, we begin offering the Triple Play Advantage offer to our customers – leading in with voice, then broadband and now television and video on demand. We offer our customers a Single Knock on The Door experience – a uniform Airtel Quality of Experience with a single Customer Service interface and a single unified bill for voice, broadband and TV and video entertainment."

Airtel’s IPTV Headend, with MPEG4-10 compression technology, will allow it to offer more content and better quality images as well as services like live broadcast television, network based time-shifted TV, real video-on-demand and a host of other interactive services.

Airtel will deliver its IPTV service to customers through a fiber backbone of Carrier Ethernet Network with last mile delivery on copper using ADSL2+ technology. This latest technology enables high-speed broadband connectivity which in turn delivers superior digital video and audio quality.

Besides the latest technology, Airtel digital TV interactive brings many firsts to the TV viewing experience:

— Interactive 2.0, which offers a completely interactive experience including the freedom of ordering pizzas and movie tickets from the comfort of your TV set. It promises to deliver a host of other innovative applications in the future.

— Time Shift TV, which transforms TV into a two-way experience, allowing the viewer to pause and rewind live TV as well as auto-record and store favorite programmes for 7 days.

— The largest expanding library of movies on Movie on Demand with 100 titles, which gives the viewer complete on-demand access – any movie at any time.

Customers can gain access to the future of TV entertainment on Airtel digital TV interactive by choosing from two entry packs namely Magic@ Home Pack at Rs 999 per month, which gives 135 channels including 256 kbps broadband speed with unlimited download and a landline connection and Combo Pack at Rs 599 per month, which gives 117 channels including 256 kbps broadband speed with download limit of 2.5 GB.