BIG CBS Prime to telecast Bellator Fighting Championship on 3 December,2010

MUMBAI: BIG CBS Prime, to telecast the Indian premiere of Bellator Fighting Championship on Friday, 3 December, 2010 at 10:00pm.

The word Bellator is a Latin word for Warrior and goes with the tag line Where Fighters become Warriors and Warriors become Legends. BIG CBS will introduce the Mixed Martial Arts show in India. The two hour episodes of the matches, are first-of-its’s-kind mixed martial arts initiative.

Bellator will introduce the championship in 12-week eight-man tournaments in respective weight classes.

Post the success of IPL cricket championships, entertainment-based sports events has acquired huge fan following in India. Cricket Matches and other sporting events have delivered higher GRPs in comparison to other programming genres.

BIG CBS Prime business head Aparnaa Pande, “Cricket and sports programs are known to draw huge audiences in India. Our audience entertainment preferences and consumption mapping pointed at an excellent opportunity to bring to India, this world acclaimed and unique form of martial arts that has never been seen in Indian this far. The Bellator Fighting Championship promise to revolutionize the way fighting championships have been consumed this far.”

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