MUMBAI: Marking its first, long term distribution deal, BIG CBS Networks, the television joint venture between Reliance Broadcast Network and CBS Studios International, has tied up with Reliance DTH – BIG TV (RBTV). As part of the deal, at launch, BIG TV will distribute the three English entertainment channels namely BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its platform.
BIG Broadcasting COO Ashutosh said, "With a reach of approximately 30 lakh digital television homes across India and cashing in on group synergies, BIG TV was one of the most desirous and natural choices for BIG CBS. Our endeavor is to reach the exclusive and best in line content of BIG CBS, to maximum relevant audiences across the country and this partnership marks the beginning."
"Our partnership with BIG CBS brings great value to our viewers. BIG CBS is backed with world-class entertainment content expertise generating top rated programs consistently. The 3 BIG CBS channels will offer an envious program line up, with some of the flagship shows being telecast in India almost concurrent to that of the US. We are delighted to be the DTH & IPTV platform partners with BIG CBS, who are leading a new revolution in English Television Entertainment in India," added Reliance DTH & IPTV CEO Sanjay Behl.