BIG Cinemas to exclusively screen Lafangey Parindey in US

MUMBAI: BIG Cinemas will be exclusively releasing Yash Raj Films’ Lafangey Parindey across nine BIG Cinemas theatres in USA on 20 August, 2010.

Directed by Pradeep Sarkar and produced by Aditya Chopra, Lafangey Parindey stars Neil Nitin Mukesh and Deepika Padukone in lead roles.

As an exclusive, BIG Cinemas is conducting Lafangey Parindey Sweepstakes, where the audiences have a chance to win autographed merchandise and select movie apparel by registering for the contest its website.

Reliance MediaWorks CEO Anil Arjun said, “Some of most notable Indian movies have been released over the years by the YRF banner and it is a privilege for BIG Cinemas to be an exclusive partner for the release of Lafangey Parindey in the US. We cater to a vast base of Indian Diaspora in USA through our international infrastructure of cinemas and we are happy to bring these quality Indian films to new markets where there are audiences waiting to be entertained.”

BIG Cinemas US has 190 screens present across 20 cities and has successfully created a pan US footprint and the circuit accounts for 20-35% of Hindi features box office collections and over 70% of Tamil and Telegu box office collections from the US.