BIG 92.7 FM, Indiaâ€™s No. 1 FM Network is celebrating the festival of Hindu Mythology â€“ Karwachauth in a BIG way, making it special for all the women who fast for the long and prosperous lives of their husbands starting from 27th to 29th October.
Celebrations will include both on-air and on-ground promotions and activities.. Build- up of the festival started on- air from the 24th of October through which entries are being invited on the short- code number- 55454 with key words BIG space Queen â€œnameâ€, inviting listeners to register themselves and be a part of the BIG mela thatâ€™s being organized on the 27th of this month at Adar Satkar- Pragati Maidan and 3 lucky winners (which will be chosen randomly by the computer) will get a makeover on 29th of October.
The plan for Karwachauth is:
High tea and snacks with the BIG 92.7 FM RJs on the 27th at Adar Satkar, Pragati Maidan between 2pm â€“ 5:30 pm
RJ Interaction at the venue followed by magic show, puppet show and tambola.
Ladies can also get artistic Mehandi and tattoos done on their hands
3 lucky winners of the on-air contest will get a make-over at Looks Saloon followed by lavish dinner at Ego Desi and a ride in luxury car
Speaking about the plans for celebrating Karwachauth Punit Mathur, Station Director, BIG 92.7 FM- Delhi said, â€œAt BIG 92.7 FM, we try and impact the lives of our listeners in innovative yet entertaining ways. The philosophy behind celebrating Karwachauth is to touch the lives of our female listeners and making a difference to their lives, since they do so much for their family and live it with pride. Karwachauth is the most important day for most of the women in the country, and gives us an opportunity to say thanks to them by making a difference in their lives on that very day.â€