MUMBAI: BIG 92.7 FM has forayed into out-of-home (OOH) advertising with the launch of BIG Street. The new division will be headed by BIG FM vice president business development Jayyant Bhokare and has been launched with the aim of offering a 360-degree advertising opportunity to advertisers.
BIG Street will offer ad options like billboards, street furniture, multiplexes and malls formats, along with other options as part of its portfolio offerings to its clients.
The company has already acquired the advertising rights for displays at stations in the Delhi Metro Rail Corporation.
BIG FM COO Tarun Katial said, “We want to offer our clients a 360 degree approach, and this is a move in that direction. Worldwide, radio and outdoor have great synergies to offer efficient advertising solutions and being one of the organised players in the business, we are confident that this will bring more professionalism and transparency in the category.”
Bhokare added, “In the last four â€“ five years, we have witnessed a steady growth in outdoor spends by clients across categories. Outdoor has always provided great scope of innovation and is constantly evolving. We want to be the largest inventory aggregator in the category, to offer a wide range of products to our clients. We are confident that our offerings will be very well received by clients.”