MUMBAI: BIG 92.7 FM has announced an exclusive association with Sonu Niigaam to market his latest single Punjabi Please, under their ‘category first initiative’.
Punjabi Please is a pulsating single composed and sung by Niigaam and BIG FM has entered into a joint partnership with the artist to exclusively market this song. This song will see an artist and a radio station coming together to launch a music single for the first time on Radio.
Punjabi Please will premier across the stations in the North, East and West in addition to the Bangalore Station of BIG 92.7 FM, on 3 March. BIG 92.7 FM has a multi-media ad multi-phased marketing plan for this music single in order to create unprecedented buzz around it.
Part of Phase II of the offering from the radio station and its in endeavor to live its brand philosophy of Life Banao, the station is outing together an exciting interactive contest Sing with Sonu, wherein five lucky singers from across the country will get the lifetime opportunity to sing with Sonu Niigaam Live during a five-city tour comprising Mumbai, Delhi, Bangalore, Kolkata and Chandigarh.
BIG FM holds exclusive rights for song play outs including digital rights and physical unit sales. The company will also be involved in the making of Punjabi Please music video along with promoting the single in the form of mobile ring-tones and digital downloads. Play outs of the song will be on high rotation for great on-air impact, accompanied by interesting on-air specials.
Be it Bollywood numbers or private album scores, Punjabi verses and lines have always been a successful mantra for a hit song. Punjabi Please – a new hip-hop and clubby number has all the right essence to make it a complete hit by the media… fun-filled lyrics, foot – thumping beats and an extremely hot background score. Sonu with his versatile voice has added to the magic and has given the number a free-soul and from-the-heart style. The energy is overwhelming and beats will hardly give one a chance to stop tapping the feet.
BIG 92.7 FM vice president marketing Anand Chakravarthy said, "We are extremely excited to partner with the highly acclaimed and India’s best singer, Sonu Niigaam. For the first time in the history of radio entertainment a radio station has tied up with an artist to market an excellent product that will make for great entertainment for listeners. The multimedia platform and multi phased approach to marketing Punjabi Please, is sure to make it an instant hit across the country. Aspects like ‘Sing with Sonu’ a lifetime opportunity for any listener, as part of the plan, truly make it a Life Banao offering from our station."