BIG FM reminisces 11/7 Mumbai blasts

PRESS RELEASE


11 July 2006, clearly remembered as the dreadful day when Mumbai suburban trains were bombed with a series of 7 blasts in a span of 11 minutes, taking away innocent lives of dozen commuters causing the entire city to come to a crippling halt! Mumbai was rocked after the serial blasts disrupted the buzzing high-strung life of the city… BIG 92.7 FM, India’s No.1 Radio Station, salutes the spirit of Mumbai and commemorates the ‘BIG Saahas ‘ Day with Mumbaikars. The day marks a year since the fateful 11/7 blasts and BIG 92.7 FM has undertaken this initiative for the city of Mumbai to come together and spread love, cheer and most importantly COURAGE!


BIG 92.7 FM has lined up an interesting programming mix for the ‘BIG Saahas’ with popular Breakfast RJ’s Archana Jani & Vrajesh Hirjee on the ‘BIG CHAI’. There were exciting debates around ‘safety in Mumbai’ wherein the RJ’s interacted with victims of the blast, share their traumatic experience and their safety issues after a year of the blast. RJ’s Archana Jani & Vrajesh Hirjee also interacted with Mumbai Western Railways & Mumbai Police on the preventive measures taken to ensure safety for an average Mumbaikar on the day. The debatable topics also covered safety issues with a clear focus on CCTV’s that have been put up across the city in trains & buses etc.


Other key BIG 92.7 FM RJ’s Rohit & Sujata of the ‘Chal Kalti Maar’ fame, in an effort to impact lives of people positively, have gone a step further by focusing on a positive drift of the issue. They have visited homes of these affected victims of the blast, played the game and have reminisced & recounted their experience with them, asserting that they have moved on in life rather positively.


BIG 92.7 FM invited listeners to send in sms’s in memory of their lost loved ones, take views and opinions of regular commuters on how they think the trains are the best mode of transport inspite of the blast and how courage has been the only source of inspiration that has helped them overcome the trauma. Popular BIG 92.7 FM RJ Anirudh of ‘Anirudh LLB’ fame will be talking to Mumbaikars and the affected victims on their horrifying experiences – take revenge or forget & forgive!


Commenting on the occasion, Mr.Arjun Singgh Baran – Mumbai Station Head, BIG 92.7 FM, “It is our endeavor to provide wholesome entertainment by way of not only entertaining but also discussing and highlighting incidents that are of local relevance. Through this programming initiative we are saluting the spirit of the people of Mumbai. We are glad to be able to execute and promote such a cause”


BIG 92.7 FM will also be giving away tons of exciting gifts on-air like Fire extinguishers to mark the occasion, for a Safe Mumbai…Safe Home!

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