MUMBAI: BIG 92.7 FM’s first TV commercial featuring its brand ambassador Abhishek Bachchan has recently hit airwaves on ESPN during the Twenty20 Cricket World Cup semi finals.
The plot of the TVC is set in an airport where people are waiting for their flights, which gets invariably delayed that in turn leads to boredom. In such a scenario, one sees see how the iconic, hip, young and energetic Abhishek Bachchan tunes in to BIG 92.7 FM to ensure that the situation undergoes an absolute transformation â€“ everybody starts dancing to the tunes of BIG FM. Abhishek here acts as a catalyst symbolizing what this radio station as a brand does to the listener’s mundane life.
The commercial has been created and scripted by JWT and has been produced by Ramesh Deo Productions. The entire set of an airport was created at the N D Studios in Karjat and the shoot spanned across three days.
BIG FM national head â€“ marketing Anand Chakravarthy said, “We are extremely excited about our first ever TV campaign with brand ambassador Abhishek Bachchan. The TVC is a true depiction of what BIG 92.7 FM as a brand stands for and how we bring alive our brand promise of Suno Sunao, Life Banao! Abhishek Bachchan is an icon of today’s young generation and through this TVC, we have tried to deliver our brand promise by ensuring that everyday mundane lives can become unordinary. This campaign only a reiteration of what we as a radio station through the medium of entertainment, strive to do in order to impact people’s lives positively.”