MUMBAI: BIG Home Video has released Mamma Mia and Sex and the City. While Mamma Mia- is a celebration of mothers and daughters, old friends and new family found, and is inspired by the storytelling magic of ABBA’s hit songs, the globally-recognized, ground-breaking TV show – Sex and the City – is stylish and saucy.
Mamma Mia is being released by BIG in association with Universal Pictures and Relativity Media – a Playtone/Littlestar Production.
BIG Music and Home Entertainment CEO Kulmeet Makkar says, "We are excited to release this joyous Abba musical, a certain hit and sure to make your day…. Mamma Mia! The movie is exuberant and brilliantly infectious. We take immense pride in bringing this title to the Indian consumer. This colorful and magical musical is a sure-fire success, the witty performances, heart-warming script; classic pop soundtrack and holiday setting make this the feel-good film of the year. This musical is set to become a modern classic."
Sex and the City stars Sarah Jessica Parker, Kim Cattrall, Kristen Davis and Cynthia Nixon.
BIG is promoting the home video release of both these movies. For Mamma Mia, BIG has been tied up with lifestyle apparel retail chain, Globus Stores, where weekend activities are being held. A contest is being held wherein winners get movie merchandise and discount on Mamma Mia DVD purchase. Co-branded POS and window display to communicate the promotion at the store is also carried out.
Sex and the City, on the other hand will be promoted through online contests by targeting social networking platforms. Winners of the contests stand to win gift hampers from Hidesign – each hamper containing goodies from the house of Hidesign worth Rs 5000.
The home videos of both the films are out in stores now. While DVDs of both the films are priced at Rs 599, the VCDs are priced at Rs 299. In addition to that the DVD of Sex and the City contains an exclusive Gift Voucher from Hidesign worth Rs 500, which can be redeemed at any of the Hidesign stores across the country.