MUMBAI: BIG Home Video has acquired the DVD and VCD rights of Dharma Production’s Wake Up Sid.
Directed by debutant Ayan Mukerji, the film stars Ranbir Kapoor and Konkona Sen in the lead roles and was released worldwide by UTV Motion Pictures.
BIG Music and Home Entertainment chief executive officer Kulmeet Makkar said, "With a perfect script & excellent performances, this is the ideal home video content. Our experience with blockbusters is that people want to own the content that they relate to. The film already has a defined audience and I am sure that the home video will be as appreciated as the movie is."
Karan Johar said, "Wake Up Sid, is an extremely special film to all of us at Dharma. It marked the debut of Ayan Mukerji who is dear to us and made a film full of heart & soul. The ‘coming of age’ genre is rarely tapped in Indian cinema and we are glad to have ventured into new cinematic territory."
UTV Motion Pictures CEO Siddharth Roy Kapur said, "Wake Up Sid has been a huge commercial and critical success for us and we are sure that movie fans will enjoy and appreciate this movie at home as they have in the theatres. We are proud to partner with Big Home Video for this home video release and look forward to a high quality, feature-rich DVD pack.”
The DVD is priced at Rs. 399 while the VCD is priced at Rs. 139.