Mumbai: Reliance Anil Dhirubhai Ambani Group’s Big Pictures has launched an extensive online promotion campaign for their film Karzzzz, releasing 17 October. The company is spending close to INR Rs. 30 lacs on an intensive two-week long campaign.
This campaign also marks the coming together of the online arms of Reliance Big Entertainment–Zapak.com, Big Flix and Big Adda. As part of the ongoing campaign, Zapak.com has launch a dedicated website for Karzzzz. The website will host interesting features for the user to browse through.
There is a Game section which has an online game based on the movie’s theme of re-incarnation. There is also a contest running wherein the top ten scorers win Karzzzz movie merchandise and tickets to the film. The website also has sections like downloads, wallpapers, information on the film and cast. The trailers, promos and songs of the movie will also be available for viewing by the users.
Apart from the website, Zapak.com has also put together a series of online marketing tools such as video branding Karzzzz on Zapak.tv, innovative film slugs and banners and branding Karzzzz at their network of gameplexes to bring Karzzzz closer to the audiences.
Movie rental service Big Flix has launched an interactive contest through a special Karzzzz microsite and has promoted the same online through banners, e- mailers and also on ground through their network of DVD rental outlets across India. The contest winner stands a chance to meet with the star of Karzzzz Himesh Reshammiya.
Big Adda, the social networking arm of Reliance Big Entertainment, is also promoting the film with a specially created Karzzzz Adda which will host a blog written by Himesh Reshammiya, amongst other features like videos, wallpapers, contests and movie trivia. Special banners, slugs, emailers and invites will be used to generate traffic to the Adda.
Big Pictures CMO Saurabh Varma said, "We are very excited and confident about Karzzzz. The Big Pictures and T-Series teams are aggressively supporting Karzzzz with branding and marketing initiatives and are geared to ensure a grand release for the film. Karzzzz is a case in point of different business units of a giant corporate coming together to promote a film. Big Pictures constantly endeavors to bring quality content to audiences the world over and is glad for this opportunity to associate with Zapak.com, Big Flix and Big Adda to utilize the benefits of the online space to help fans connect with Karzzzz on a different platform altogether. We look forward to more such associations with them in the future."