Mumbai: Big Pictures’ and Punj-aab Movies International’s latest film Mera Pind – My Home which released on 5 Sep opened to packed houses in Punjab and grossed INR 57, 95, 533 in the opening weekend alone.
In India, the film released in 44 screens (22 prints and 22 digital) and in the overseas with 56 prints across UK, USA, Canada, Australia, New Zealand, and Germany. Overseas, the film opened at ₤72,000 in the UK, $177,000 in the US and Canada, AUS $42, 419 in Australia and NZ $4,400 in New Zealand.
Big Pictures COO Sunir Kheterpal said, "We are delighted with the overwhelming response to Mera Pind- My Home in Punjab and overseas. This is truly a landmark film for Punjabi cinema. Big Pictures is proud to have ensured Mera Pind- My Home had the widest release ever for a Punjabi film."
Big Pictures chief marketing officer Saurabh Varma added, "Big Pictures was very confident about Mera Pind- My Home and the response has been overwhelming. The promotion activity was complemented with branding and innovative marketing initiatives that have helped in creating a buzz about the film."
Director Manmohan Singh said, " I am very happy with the outcome of this film. Together, we are committed to bringing quality Punjabi cinema to audiences the world over. Having said that, I would like to re-iterate the strong message that we drive through Mera Pind- My Home; self- empowerment … which is just as important to us as the commercial success of the film."
Mera Pind- My Home follows closely on the success of Manmohan Singh and Big Pictures’ last Punjabi release Mitti Wajaan Mardi. Incidentally the last highest grossing Punjabi film released in the UK was also Manmohan Singh’s Dil Apna Punjabi which grossed ₤258,000.
