MUMBAI: Reliance BIG Pictures and Vashu Bhagnani’s Puja Entertainment will be releasing David Dhawan’s Do Knot Disturb on 2 October across 1060 screens worldwide.
Reliance Mobile also announced the winners for the special Do Knot Disturb contest that is being promoted across its various verticals. Reliance Mobile has gone live with special mobile content based on the movie leveraging its VAS platform R-World to allow users to access special content including caller tunes, ringtones, wallpapers and videos related to the movie.
Govinda, Sushmita Sen, Riteish Deshmukh and Lara Dutta, the star cast, were present at Reliance World in Juhu, Mumbai on 30 September, 2009 to meet the press through video conferencing across respective R-World’s in Chandigarh, Jaipur, Indore, Lucknow and Hyderabd. A special Meet-and-Greet with key RCom distributors and dealers was also organized.
Reliance Communications senior executive vice president Akshay Kumar said, "We are proud to associate with Do Knot Disturb. We are happy to promote this movie across all platforms offered by Reliance Communications. We are optimistic on leveraging our technology to create a definitive connect of this film with our subscribers across the country."
BIG Pictures COO Sunir Kheterpal added "We are pleased to partner RCom in this initiative that will take Do Knot Disturb to RCom subscribers. This will considerably broaden the appeal of the film, across audiences."
