In their new roles, Patil and Unnikrishnan will be responsible for their respective functions and will report to BIG Productions business head Sarvanan P.
Sarvanan said, "With a combined experience of over 30 years, these industry stalwarts promise to be a huge asset to the Company. With super successful shows like Kumkum, Jassi Jaisi Koi Nahin, Laagi Tujhse Lagan, Dance India Dance and many more behind them, Jayesh and Bimal will add a new dimension to our operations. They will also contribute significantly to creating more strategic, specific and focused content which will offer greater comfort levels and guaranteed success tags for broadcasters."
Unnikrishnan said, "Television content business has become extremely complex and demanding over the years and to cater to the evolving needs and sensibilities of the audience one needs a strong platform. BIG Productions provides the ideal platform for creative professionals to push the boundaries of quality and innovation in Indian television. It has an extremely efficient and tested systems and processes backend in place, the technical resource, knowhow and financial strength and most importantly a clear focus on television content business coupled with a long term vision to create one of the best content generation outfits in the industry. For us now the challenge is to effectively utilize this platform to create path-breaking concepts in non-fiction."
"I was looking for a strong platform to conceptualize and develop fresh ideas for fiction and found a right team and atmosphere to work at BIG Productions. I believe BIG Productions is poised to create good content for television with its excellent infrastructure and management. With my experience and understanding of modern television programming, I am confident of working with the team to develop fiction that will be most desirous to today’s Hindi GEC requirements," says Patil.