Mumbai: Big Music and Home Entertainment has released Rock On!! on home video. The launch will be supported by an all-encompassing marketing campaign across TV, Radio, Print, Outdoor and Internet along with a strong focus on retail activation and on-ground promotion.
The company had earlier released the music of Rock On!! and all these activities around Home Video launch suggest that the idea is to the keep the Rock On!! brand alive.
Big Music and Home Entertainment chief executive officer Kulmeet Makkar said, "We are really excited with the Rock On!! home video launch. The music and movie have done very well. The film has many memorable moments; it has contagious energy and optimism. We are sure that people would love to revive this experience. And with the special features, we are positive that the home video would also do very well".
Rock On!! is the story of four boys who put together a great band Magik, but never make it. Ten years hence, fate conspires to bring them together again and sets them on a journey back to where they left off into a soul-searching pilgrimage and how they relive their unfulfilled dreams.
The two DVD pack includes the movie and bonus features such as Karaoke tracks for all the songs, the making of the film, making of the music, and bonus tracks including Zehreelay, Dandia and Musafir (Radio Band), deleted scenes and a lot more.
The special edition is priced at Rs 399 and The VCD is priced at Rs 149.