MUMBAI: As a part of its marketing and distribution initiatives, BIG Home Entertainment offered special priced The Dark Knight DVD at multiplexes where Ghajini was being screened. Incidentally, The Dark Knight director Christopher Nolan is also the one who directed Memento, which is also based on short term memory loss.
The company signed up with BIG Cinemas and its repertoire is available to be picked up at 14 multiplexes across the country. BIG is offering these DVDs at special prices. This initiative further strengthens the distribution network laid down by the company.
Big Music & Home Entertainment CEO Kulmeet Makkar said, "A trip to the movies never got better. We have always endeavored to be available at every customer touch-point. At BIG Cinemas, a customer can always browse through our vast collection and take home his favorite film for viewing at leisure in the comfort of his home."