Mumbai: BIG TV, the DTH arm of Reliance Communications, announced that they touched the magic figure of 500,000 subscribers within two months of its launch. This has put BIG TV DTH in the unique position of being the fastest growing DTH player in the country.
"Crossing the five-lakh customer milestone within two months is indeed a testimony to the superior value proposition offered by BIG TV and its success in accelerating the growth momentum of DTH sector in India," said BIG TV president Arun. K . Kapoor at the conference. "Our plans of defining the future of TV viewing in India are on desired course, and we are fully-geared to add over 400,000 subscribers every month with an on-ground infrastructure spanning 6500 Indian towns," he added.
This is the first time in the global DTH scenario that an operator managed to cross the landmark half million subscriber milestone within two months of launch. BIG TV’s exceptional milestone has not only made it the undisputable leader in Indian DTH sector, but has also resulted in the expansion of the overall DTH market in India. On an average, the entire DTH market in India adds approximately 350,000 subscribers every month.
BIG TV’s aggressive subscriber acquisition strategy has grown the monthly average subscriber additions to 650,000. "BIG TV’s half-million subscriber milestone is equivalent to 40 per cent of the industry’s gross additions during the last two months. This is a true leadership statement from BIG TV DTH," avers Kapoor.
BIG TV DTH is targeting five million subscribers within first year of operations. It will also double its channel bouquet to 400 by next year.
Leading the value proposition in DTH sector, BIG TV, recently announced a three-month free subscription offer on its Rs 1490 entry price as part of a slew of innovative offers during the current festive season. The current 3-months free subscription offer makes BIG TV 33 per cent more affordable than any other comparative offer available in the market today.
BIG TV has already tied up with Thomson Headend Systems for a complete head-end system to boost its number of channels to about 400 during the next year. To augment its growth plans, BIG TV has already booked four more transponders of the MEASAT satellite, which would take its total transponder capacity to 12. The world’s latest MPEG4 technology platform deployed by BIG TV enables it to offer double the number of channels in same transponder capacity as against established DTH players.