MUMBAI: The Three Amigos, a series of twenty (20) multi-award wining Public Service Announcements (PSA’s) spots designed to stop the spread of HIV/AIDS, have been airing on the youth channel, Bindass.
Bindass is playing this animated condom spots ten times a day, making a substantial contribution towards stopping the spread of HIV/AIDS.
The animated PSA’s star three comedic animated characters to deliver a serious message encouraging the principle that condoms are our friends or amigos.
Bindass CEO, Zarina Mehta says, “We are very excited about The Three Amigos broadcasting on Bindass. These spots support
This international campaign, directed and produced by Indian-born Firdaus Kharas of
Kharas adds: “I am absolutely delighted to have Bindass as our broadcaster in
The Three Amigos is a world-wide hit and has received 30 international recognitions and wide-spread acclaim, including the prestigious Peabody Award received recently by Mr. Kharas on June 4, 2007 in
The PSA’s have been re-created in 41 languages, including English, Hindi, Punjabi, Tamil, Bengali and Urdu.