Mumbai: Gili unveiled its print campaign focusing on the emotions of the modern Indian woman, and her willingness to come out and express them more freely. The campaign is being released nationally and emphasizes Gili’s identity as a brand for a woman who is an evolved persona and continues to be rooted in tradition with modern outlook.
Continuing with the earlier tagline “Beautifully You”, the new campaign addresses the changed women of today. Now she is looking at other ways of expressing her unique self, her personality through her pursuits. The new campaign showcases this woman of today and helps her express what she quintessentially is ‘Beautifully you’.
The visuals were unveiled by Brand Ambassador and Bollywood star Bipasha Basu depict moods of today’s woman –Wanderer, Traveler, Diva, Bride and a girl Next Door.
Gitanjali Group CMD Mehul Choksi says, “Gili has always been a leader in its category and is now moving in sync with the changing nature and needs of the Indian woman. We cater to her need to be pampered and loved, and her aspiration for all things that help her in her expression of ‘Self’.”
Expressing her appreciation of the brand and the campaign Basu says, “Gili represents the modern Indian woman who had cultural roots at the same time is totally independent. I totally identify with that because I am one of them. Gili jewellery is in sync with a woman’s emotions.”