MUMBAI: While Bollywood is going to town with the hype and promotions around the two upcoming film releases on 20 October;
On 20 October, Farhan Akhtar’s Don and Saajid Nadiadwala’s Jann-E-Mann will release alongside Open Season and The Ant Bully from Sony Pictures Entertainment and Warner Brothers respectively.
While Don stars Shah Rukh Khan, Kareena Kapoor, Priyanka Chopra, Arjun Rampal and Isha Koppikar; Jaan-E-Mann stars Salman Khan, Akshay Kumar and Preity Zinta. Open Season and The Ant Bully, on the other hand are animation films.
The question here is ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ Will these animated characters get enough space to breathe alongside the Khans of Bollywood?
“Why not?” says Sony Pictures Releasing of
According to industry sources, Warner BrothersÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ The Ant Bully is releasing all over
On the other hand, Open Season opened at the number one position and did a business of $23.6 million in its first week and an overall business of $65 million.
“Open Season is Sony Pictures’ eleventh film to open at number one position at
On one hand where Bollywood films have marketed themselves aggressively to grab the audiences’ attention,
Sony Pictures has tied up with Sanctuary Asia magazine to promote the subject of the film, which is broadly based on environmental issues. Booproo chewing gum brand has also tied up with Open Season and its commercials are on Toon Disney, Disney, Hungama, HBO and Star TV. Contests, activities, P.O.S. and free tickets are also being given away. Open Season is also releasing at Imax Adlabs in the Imax format, which will be screened at its dome theatres.
ItÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s truly Bollywood versus