MUMBAI: After the success of International Indian Film Academy (IIFA) in Macau, Lara Dutta, Riteish Deshmukh and Boman Irani will once again don their roles to play hosts for the IIFA Awards, 2010. Both, Dutta and Irani will play hosts for the fourth time at the Awards, while this is Deshmukh’s third time teaming up with Irani.
The IIFA Awards will be held from 3 to 5 June, 2010 at the Sri Lankan capital, Colombo. As reported earlier by Businessofcinema.com, the IIFA Weekend includes the FICCI IIFA Global Business Forum, the IIFA Foundation Fashion Extravaganza, the IIFA Foundation Celebrity Cricket Match, World premieres of Indian films, IIFA Film Workshop and the climax of the Weekend, the IIFA Awards. The IIFA Awards is the biggest South Asian media event and is considered among the most-watched annual global events.