Branson launches Virgin Mobile with Tata

MUMBAI: Virgin Mobile services are being offered to consumers by Tata Teleservices through a brand franchise with the Virgin Group.

Virgin Mobile India is an association between Virgin Group and Tata Teleservices, which will facilitate Tata Teleservices with its experience and expertise in designing, marketing and servicing TTL’s Virgin Mobile branded products for the youth segment.

The Virgin Mobile brand philosophy of Think Hatke is encapsulated in Virgin Mobile India’s desire to redefine India’s mobile services landscape. Said Virgin Group chairman and founder Sir Richard Branson, "The launch of Virgin Mobile today sees the Virgin Mobile brand arrive in India – a day I have looked forward to for many years."

"At Virgin Mobile we believe that the existing operators are all pursuing the same strategy: to get as many subscribers as quickly as possible. Virgin Mobile’s strategy is different. We want to deliver a more tailored, more relevant offering for a single, distinct segment. We are not pursuing scale for scale’s sake", he added.

"Our association with the Tata’s unites the passion of our two business groups for putting customers first and finding innovative, fun ways of enriching their lives, and it represents Virgin Group’s strong focus on India. In true Virgin tradition, Virgin Mobile brings to all its customers ten firsts to the Indian telecoms market – we’re even going to pay our customers to talk. Now that really is Think Hatke!" he said.

Branson launched the Virgin Mobile brand in India by ‘flying’ down the façade of The Hilton Towers in Mumbai and unveiling the Virgin Mobile logo in mid flight.

Tata Teleservices managing director Anil Sardana said, "We are very excited about our association with the Virgin Group. Their service innovation and strong brand resonance with the youth segment will allow Tata Teleservices to offer a truly world-class service experience to our youth subscribers. This association also supports our efforts to be the fastest growing mobile network in India".

"There are more than 215 million Indians aged between 14-25 years old. Over the next three years, we expect this segment to be adding over 50 million new youth subscribers and to have mobile service revenues of over Rs 350 billion. By focusing exclusively on a single segment and by continuing to deliver innovative services that cater to this segment’s distinct needs, we believe Virgin Mobile can capture more than 10 percent of this incremental market within 3 years of launch," said Virgin Mobile India deputy CEO Jamie Heywood.

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