MUMBAI: The broadcast industry CEOs are optimistic about the industry’s future as per the results of a new CASBAA CEO Survey, that was released at the convention 2010.
It reveals the growing optimism within the Asia Pacific pay-TV industry, as well as the increasing impact of technological change.
Conducted by research specialists Synovate, the survey of 100 CEOs shows that 84 percent plan to expand their businesses within and beyond their current markets.
HDTV and IPTV services are expected to experience the most growth in the next 12 months – spurred on by mobile entertainment and online video. Despite its current prominence, 3DTV is not expected to have a significant effect on the industry in the near term. Nevertheless, the CEOs recognize they need to be better prepared for the onset of new media. Close to half recognised that they need to learn more about emerging platforms.
But the optimism is not without caution, with respondents reporting they are particularly wary of the prospect of toughening government restrictions.
CASBAA CEO Simon Twiston Davies said, “Several of our speakers reiterated the value of trusted news and entertainment brands, as well as seeing continued demand for compelling content that can reach viewers across a multitude of platforms. We are seeing new channels and platforms launching across Asia, and the pay-TV industry has exciting convergence opportunities.”
The highlights of the first day of Convention 2010 included: What’s behind the screen- highlighting the impact of digital networks on the Asia Pacific pay-TV market; Media on the move -on mobile services that are forecast to cross the three billion mark in Asia by 2013; and Creativity and the Value Chain- on the enduring role of great content in driving viewership and brands.
The event was opened by Hong Kong chief secretary Administration Henry Tang, who said that the HKSAR had launched a CreateHK programme to support the growth of creative industries supported by a HK$300 million fund. "No doubt, these initiatives will provide even more opportunities for cable and satellite broadcasters to inform, educate and entertain, and above all, promote creativity among audiences in Hong Kong and across Asia," he said.
“CreateHK is well positioned to make an important contribution to the economic development of Hong Kong’s creative industries. We thank CreateHK for helping to unlock many valuable business opportunities, especially those for pay-TV and its related sectors, for the Asia Pacific region at large," added Davies.
The Convention 2010 also marked the debut of new CASBAA Patron member MCOT with AORA TV of Indonesia.