BroadcastAsia to showcase latest tech for Indian companies

MUMBAI: BroadcastAsia – the region’s premier broadcasting event – which is being held in Singapore at the Singapore Expo from 17 – 20 June 2008, offers a comprehensive platform for Indian companies to secure the latest broadcast technologies and solutions to meet the growth of its media industry.

BroadcastAsia attracted a total of more than 12,600 visitors last year, with 47% from overseas.

With the convergence of broadcasting technology and communications, the broadcasting, multimedia and entertainment industries are set to embrace new industry trends.

As a proven platform in Asia Pacific for companies to showcase their latest digital multimedia technologies, BroadcastAsia is geared to bring together industry professionals and leaders to network, build alliance, purchase and leverage on industry information.

BroadcastAsia is hosted by Infocomm Development Authority of Singapore (IDA) and the Media Development Authority of Singapore (MDA), which champions the development and deployment of media content and services in Singapore.

In line with the global trend of moving towards digital radio, TV and cinema, BroadcastAsia2008 will allow India’s film industry to acquire the latest digital technologies and solutions on showcase to meet the growth and digitisation of India’s film industry.

An exciting highlight at the show this year will be Super Hi-Vision (SHV), which is featured for the first time in Asia, outside of Japan. Developed by NHK Science & Technical Research Laboratories, SHV is an 8k system which has a resolution 16 times higher than HDTV. It is the world’s first video system with 4000 scanning lines, delivering ultra-clear, realistic three-dimensional images that can only be achieved by ultrahigh-definition technology.

“We are very excited to be able to bring BroadcastAsia to the industry once again. BroadcastAsia has built a reputation as the region’s premier platform where companies and industry professionals network and build strategic partnerships. It is reassuring to know that both visitors and exhibitors at BroadcastAsia find the show an important event to gain valuable industry information from like-minded companies across the world, and an ideal platform for introducing new products and solutions to the region,” said Singapore Exhibition Services (SES) senior project manager Calvin Koh.

MDA assistant director of communications Phoebe Seow said, “As one of the world’s most important events to showcase innovations in digital media and broadcasting, BroadcastAsia has become a must-attend event for decision-makers and opinion leaders. Its success underpins Singapore’s vision to grow a vibrant media hub, and create a conducive environment for the exchange of information and ideas, and the test-bedding of innovative applications, services and technologies.”

BroadcastAsia will once again feature the HD Xperience this year. The 2008 edition will demonstrate the use of Digital Media Asset Management (Digital MAM) technology which helps broadcasters re-design their workflows to reap the benefits of open standards based production and archiving. Designed as a tutorial, this studio will be produced in partnership with multiple international manufacturers.

Other hot technologies that will be featured at BroadcastAsia2008, include Tapeless Solutions, Broadcasting-to-Handheld, Digital Media Asset Management, Immersive Technologies, IPTV, Smart TV, Professional Audio Technology and Digital Signage.

CommunicAsia – Asia’s most established and relevant trade event for the infocomm and media industries – will once again be held alongside BroadcastAsia. Reflecting the synergistic trend in the infocomm and digital media industries, CommunicAsia2008 and BroadcastAsia 2008 will embrace convergence of the digital multimedia technology and entertainment value chain like never before.

CG Overdrive (Computer Graphics Overdrive) will be held in conjunction with BroadcastAsia for the second time this year. As India’s animation sector is witnessing a major boom and the country is becoming a significant outsourcing hub for overseas entertainment giants, CG Overdrive is a major event for Computer Graphics and Animation experts.

Targeting CG professionals, students, enthusiasts, decision makers, vendors and buyers, CGO 2007 received phenomenal support from the CG community in Asia, drawing over 1,000 conference delegates from all over the world.

CommunicAsia, BroadcastAsia, InteractiveDME, EnterpriseIT, CG Overdrive, as well as various inter-government meetings, are part of the Infocomm Media Business Exchange (imbX).

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