Mumbai: July 10, 2006: Walt DisneyÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s much anticipated adventure pic, Pirates of the Caribbean: Dead Man’s Chest opened on Friday, July 7 2007, to a record $132 million in its first three days at the North American box-office, shattering the record previously held by SonyÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s “Spider-Man”, which opened to $114.8 million.
This ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“swashbucklingÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ high seas adventure has set new benchmarks:
Biggest opening weekend in Hollywood history. Biggest opening day – $55.5 million on Friday
Bigger than four day opening weekend record holders – X-Men: The Last Stand,( grossed $122.9 million) and Spider-Man 2, (grossed $115.8 million in four days last summer).
First film in history to cross the $100 million mark in just two days.
DisneyÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s biggest opening ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ surpassing The Incredibles ($70.5 million in three days)
The Pirates rocked international waters too !. The United Kingdom led the way with a big $25 million debut, $9 million from South Korea and $8.2 million from Australia.
Buena Vista (the theatrical distribution arm of Walt Disney) attributes the success of Dead Man’s Chest to the mass appeal it had with male and female audiences of all ages.
The film connected with all age groups.
Dead Man’s Chest reunites the cast and crew of the Curse of the Black Pearl including Johnny Depp, Orlando Bloom, Keira Knightley, Director Gore Verbinski, and Producer Jerry Bruckheimer. Pirates of the Caribbean: Curse of the Black Pearl opened in 2003 to $46.6 million over the weekend and $70.6 million over five days, leading to a huge $305.4 million mark domestically (US and Canada) and a fantastic $654 million worldwide.
Indian audiences can go for a high octane thrill ride looking for the Dead ManÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s Chest with Captain Jack Sparrow and his band of Pirates on July 21, 2006 across theatres in India.
For more information contact: Vikramjit Roy at firstname.lastname@example.org or on 022 6697 5175.