MUMBAI: Turner International’s Cartoon Network Enterprises has launched the merchandising for the upcoming sci-fi Bollywood flick Love Story 2050.
The movie, which is slated to release on 4 July, marks the debut of actor Harman Baweja who will be seen opposite Priyanka Chopra. The movie is directed by Harry Baweja.
The film is packed with a time machine, flying cars, holograms, laser guns etc. Cartoon Network Enterprises will release the Love Story 2050 merchandising range across categories like publishing, toys, home furnishings, apparel and novelty. Spy gadgets, hovercraft, special masks, bed sheets, pillow covers, tops and tees for both boys and girls are the products that have been designed keeping the Sci-Fi futuristic theme of the film.
Love Story 2050 also has a placement of a soft toy robot pet called Boo, which is targetted at girls. Boo will be seen in the film with Priyanka Chopra’s character.
The merchandising is priced in the range of Rs 49 to Rs 3459 and will be available across stores in India.
Cartoon Network Enterprises executive director India and South Asia Jiggy George said, "Movie merchandise is another tantalizing peek into what a movie has in store for its audience. While it is another promotional medium, it is also a keepsake of an exciting dream world."
Reliance Big Pictures chief marketing officer Saurabh Varma added, "We aare very proud to be associated with the film that has already achieved an iconic status and with this endeavor we see the concept of merchandising becoming a rage in the film industry with producers looking at such extensions for their films."
Recently, Love Story 2050 also inked a tech partnership with Sun Microsystems.