Cash & Moneycontrol innovate for promotion


MUMBAI: Anubhav Sinha’s forthcoming film Cash is encashing in on its title and has tied up with TV18’s financial portal Moneycontrol.com.


The movie has tied up with Moneycontrol.com’s game called Moneybhai, which is a real time stock market game that gives you a chance to master the tricks of trading.


People can play with virtual money and win real money. By playing the game, one can win upto Rs 3.7 lakhs everyday.


The Cash and Moneybhai promotion has a tagline of Khelo Moneybhai… Jeeto Cash and is being promoted heavily on the internet, outdoor and television media.


Sinha’s Cash stars Suniel Shetty, Ajay Devgan, Ritesh Deshmukh, Zayed Khan, Esha Deol, Dia Mirza and Shamita Shetty and is slated for an August 2007 release.

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