MUMBAI: GM India has extended its commitment for endorsing the Chevrolet Aveo carlines with the dynamic duo of Rani Mukherjee and Saif Ali Khan.
Rani and Saif will continue to remain the brand ambassadors for the Chevrolet Aveo sedan and the recently launched hatchback, Chevrolet Aveo U-VA.
“The Aveo carlines comprising of the Aveo sedan and the U-VA hatchback are new generation cars with class leading performance, amazing looks, style and great mileage. Hence we were looking at ambassadors who not only connect emotionally with the audience today but also embody the two dimensions of performance and aesthetics, substance and style plus class and exuberance. The search had brought us to Saif and Rani, two new generation and very successful stars of recent times. Together they have dramatised the superiority of the Aveo carlines over the competition and have brought alive the positioning of the Aveo and U-VA as an embodiment of great performance and immaculate aesthetics. We believe the brand and the personalities have derived mutual benefit from the association in the past and hence we continue with their endorsement of the Chevrolet Aveo carlines, going forward,†said General Motors India vice president – sales, marketing and after sales Ankush Arora.
