MUMBAI: Cinemax announced the launch of Cinemax Movie Marathon. The month-long movie marathon is theme-based and has been calibrated as such for four weeks. Week One is the first ever Sci-Fi movie festival showcasing Hollywood science fiction like Inception, Avatar and 2012. Week Two is dedicated to Tamil superstar Rajnikant. The Rajnikant Film Festival will screen movies like Robot and Sivaji-The boss.
One of the main highlights of the Cinemax movie marathon will be the pan India Regional Film Festival in week three. The Regional Festival will span 4 states, 10 different locations and will showcase 28 popular regional movies in four different languages –Marathi (Maharashtra), Telugu (Hyderabad), Malayalam (Cochin) and Bengali (Siliguri). Some of the movies to be showcased include Pangira, Ideachi Kalpana, Magadheera, Maryada Ramanna, Mommy and Me, Pokkri Raja, Ekti Tarar Khoje, Autograph, and Challenge. The Cinemax movie marathon will conclude with the first ever Multilingual Film Festival in week four.
Cinemax deputy general manager Public Relation & Communication Girish S. Wankhede and head – Marketing Supriya Bambawale said, “We are extremely proud to announce the first ever Cinemax Movie Marathon being organised at a Pan India level. We are the first multiplex chain to organise a month long activity of this scale. The movie marathon will offer audiences a chance to revisit the thrill of some of the most popular movies in the recent times. Such initiatives strengthen our connection with the audience and we are sure this festival will be a tremendous success.”