MUMBAI: Cinemax India Ltd will explore opportunities in the food court and gaming businesses under subsidiary brands Indulge and Giggles, respectively. A total investment of Rs 120 million (Rs 12 crores) is planned towards the development of both these.
To begin with, Rajkot, Ahmedabad, Nagpur and Baroda are being explored as potentially viable cities for both businesses. Cinemax will lease properties of 15,000 sq. ft. area each for the food courts and 5000 sq. ft. each for the gaming zones in the above mentioned cities. A gaming business is already operational in Cinemax’s Thane property—Eternity Mall.
Cinemax vice president marketing and programming Devang Sampat says, "These days with so many malls coming up, people choose to go to the ones which offer them a complete experience including multiplex, food court, gaming and shopping. Therefore we are looking at foraying into the food court and gaming businesses to develop a complete experience for patrons."