Colors’ Bigg Boss with Amitabh Bachchan to go on air from 4 October

MUMBAI: Colors Bigg Boss season 3 – with Amitabh Bachchan as Pop Philosopher  will go on air from 4 October  at 9.00 p.m. daily.

Bachchan will be appearing on the show twice every week – on Fridays and Saturdays. Big Boss Season 3 will also make its presence felt on television through a special music trailer with a song sung by Bachchan himself with music by the musical duo Vishal-Shekhar.

Colors CEO Rajesh Kamat said, "Our channel share and reach in the 9.00 to 10.00 p.m. block has increased significantly over the last 6 weeks. With Bigg Boss at this time slot, we’re confident of further strengthening our position in this block, leading to a wider gap between Colors and the other players in the GEC category. It is our honor to have Mr.Bachchan on-board and we look forward to him providing his inimitable touch to one of our most popular format shows."

In this season of Bigg Boss, Bachchan will be playing the role of Pop Philosopher as Pop Philosopher, he will bridge the gap between the Bigg Boss participants and viewers.

Every Friday, Bachchan will be interact with all housemates and announce the eviction. And  every Saturday, he will talk to the evictee for an hour – trying to analyze and de-code his/her emotional journey in the Bigg Boss house.

Bachchan said, "This is one show that has intrigued me immensely as a viewer – its format, its contestants and the psychological battle within the house. That intrigue, coupled with the unique concept that Colors shared with me for this season, excited me to be a part of Bigg Boss this year." He further added, "I am looking forward to my role that gives me the unique opportunity to help viewers decode emotions and comprehend simple philosophies of life (without getting philosophical)."

Colors programming head Ashvini Yardi added, "There have been many new elements added in this season of ‘Bigg Boss’ that are sure to make this season, even bigger and better. Apart from an interesting mix of housemates (that have been chosen, based on our viewers’ choice), Mr.Bachchan’s presence twice a week in an exciting role, will make for compelling viewing."

Endemol India MD Deepak Dhar says: "We are immensely proud of our property Big Boss, this is the third season running and with Mr. Bachchan on board this season we have raised the bar up for reality shows in India.With this new addition to Big Boss we are sure to revolutionize reality TV."