DAR Investments business head Vivek Rangachari said, “Having established ourselves into the film content and marketing space via DAR Motion Pictures and DAR Entertainment Marketing, entering distribution was the next step in our evolution as an integrated movie company. Our focus and driving factor in the distribution business will be strong content. While our initial focus will remain on acquiring and distributing quality content in Hindi and other regional languages as well as international content in the Indian market, we plan to enter the international distribution market. We are very bullish about this business and are confident that Murli with his vast experience will spearhead the business in the right direction.”
Chhatwani said, “As a company DAR has fascinated me, not just through their selection of challenging and path breaking projects, but also through their sincerity in pursuing quality yet commercial content. I will definitely help DAR’s distribution arm evolve as a frontrunner in its space.”
As part of the initial line-up, DAR Distribution has released Tell Me Oh Kkhuda in the East Punjab territory and will be distributing their first Marathi acquisition Ya Gol Gol Dabayatla starring Ashok Saraf, slated for November 2011 release.