Kapoor said, “We are very pleased to have Dilip on board. He brings along more than 16 years of rich & extensive experience in Advertisement Sales and Product development, an ideal mix to develop a robust strategy and revenue pipeline for Dish TV. Dish TV, a pioneer and market leader in DTH space with over 9 Million subscribers, offers exciting new options for disruptive advertising in otherwise cluttered environment with a captive SEC A & B audience for Advertisers/Marketers/Media Planners in over 6600 towns in India and this is what would work in our favor while designing attractive solutions for the new age advertisers”.
“DTH is currently around 30% of the total C&S market. Agencies such as TAM & aMap have started analyzing this market separately. Advertisers are warming up to the potential that is DTH, and allocating separate spends for this medium. We aim to provide Marketers with intrinsically built advertising solutions that work well with their brands. We have already formulated a strategy to bring together the strengths of our entire inventory to aid advertisers and agencies alike and we hope to see the results of our efforts in the weeks to come," added Kapoor.
Prior to Dish TV, he was Procam International chief operating officer and has also worked with the companies like ESPN Star Sports, SAB TV, MTV, Buena Vista Television, Mid Day publications etc.