Dish TV COO Salil Kapoor said, "The DTH category is already 25 million+ households which is around 30% of the C&S (cable & satellite) homes and is growing rapidly towards 33 mn Households by the end of this year. This rapid expansion of DTH cannot be ignored by any informed marketer or media buyer. Dish TV with its 8 million subscribers is one third of this base, straightway giving advertisers a reach into 8mn homes. Advertisers across segments are warming up to this True new media innovation and are chalking out advertising plans suited to their businesses. We are looking at this as a big opportunity and we are sure our partnership with Quasar will help us reach out to the marketing fraternity."
"The advantages and benefits of DTH have attracted marketers to advertise on this powerful medium to reach out to their consumers. The clutter free medium offers marketers the exclusive space to engage their consumers. A DTH user on an average spends about half an hour of his day to check out the extra services offered by the service provider. Enhancing a brand’s visibility and evoking recognition with a niche audience is also an advantage that the marketers can encash upon," Kapoor added.
"Dishtv is a market leader in the DTH space with more than 8 million subscribers who become a captive audience for advertisers and this is what would work in our favor while designing attractive digital solutions for the new age advertisers. Our team at Quasar is very excited to be the ‘preferred’ partner of Dishtv India. We bring a wealth of digital experience and expertise with us and are confident of surpassing Dishtv’s expectations in delivery," said Quasar co-founder Manish Vij.