Continuing its subscriber acquisition spree, Dish TV attained one million subscriber additions in less than three months. Having reached the eight million subscribers mark in the last week of August 2010, the nine million number implies an almost twofold increase over its average subscriber addition run-rate off late.
Having already added 2.1 million subscribers since April 2010, Dish TV is expecting to achieve the three million plus subscriber acquisition target for the current fiscal.
Dish TV India MD Jawahar Goel said, “We are now less than a million short of the critical 10 million subscriber mark. Dish TV is close to crossing the hump and all set to reap benefits of constant innovation and product differentiation at the packaging, servicing and distribution end. The constant supremacy of Dish TV reinforces its brand pull and subscribers trust in the product. Each milestone is an encouragement to achieve the next; the 9 million mark has further boosted our determination to set new benchmarks by constantly challenging ourselves.”
Dish TV CEO R C Venkateish added, “Just like 8 million, the 9 million subscribers target has also been achieved ahead of our estimates. Though all hands were on deck to make the most of the festive season, the rate of growth has positively surprised us. With more festivals round the corner and thrust coming in from a cricket heavy season in the fourth quarter, the growth momentum is firmly in favour of DTH in the pay TV market. Dish TV has been driving the digital revolution and remains focused to maintain leadership and achieve its guided acquisition target while aiming profitability in the months to come.”